Poblano What?
03/03/08
I got an e-mail from Qdoba Mexican Grill today. They offered me a free burrito to take their five minute survey. You can’t really argue with that - so I clicked the link and got to work earning my meal.
First, the good (or at least interesting) part. Question three:
I thought it was kind of cool that they asked about the name in a qualitative way. Someone is going to read all the answers. I hope that they get some good feedback.
So what did I write? I thought you’d never ask.
“I don’t really like it. I think it’s kind of clumsy to read and say.”
People have said the same about my blog, but that’s neither here nor there. My point was that it doesn’t really roll off the tung. And, call me ignorant, but I don’t know what poblano is - so it doesn’t add anything to the name. Well…it adds extra syllables, but that’s it.
This post wasn’t about my response though, it was about Qdobas survey techniques. Here’s where I bite the hand that’s going to feed me.
I liked that question, but it was downhill from there. The next six questions were as follows (paraphrases - all refer to the Chicken Poblano Pesto Burrito):
1) Have you ever tried the it?
2) If not, why?
3) How many times in the last 50 days have you ordered it?
4) The last time you had it, how satisfied were you?
5) Describe it as you would when talking to a friend.
6) In the next 50 days, how many times will you likely order it?
I answered “no” to the first one, so why did I have to answer questions 3-5? Couldn’t they use the magic of the web to jump me to the next relevant question? Also, if the burrito already exists on the menu, why are they asking about the name? Wouldn’t it make more sense to ask about future names?
So overall I wasn’t very impressed with the survey. It didn’t seem very well thought out and came off as unprofessional (when I finished, I was sent to QuestionPro’s homepage…not Qdoba’s). Aside from the amusement I got from the name question, I’d say the only redeeming quality was that I earned a free burrito.
Maybe I’ll try the Chicken Poblano Pesto Burrito.
Nah..
5 Comments, Leave A Comment
The Peon
Dave, I have taken some online surveys and thought the same thing. Why did they not spend the time to properly code the website for ease of use? I have just started programing and know that it’s not that difficult to code the program to skip questions. In fact, it would be one simple line. Now, that is just laziness at it’s finest.
03/04/08
David
To make it worse, they used third party software to administer the survey. There’s nothing wrong with that - but it just means that no coding was required. It should have been drag and drop easy.
03/04/08
nick
They failed at rule number 6 in web development… ok I’m not sure they have the rules numbered, or if there are any solid rules like this for that matter. But anyway, it is a huge no-no to send your visitors to another website after having them do something like this. The customer is far less likely to return to the site after you direct them away… it’s kind of like you are kicking them out.
03/07/08
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