PostcardPerfect.com/blog

Apparently, BP wasn’t the only oil company to cut proofreading jobs….

This one is hard to read because I snapped it while driving.

It reads:
We support locally owned businesses.
Because we are one.

I know advertising gets a little leeway in regard to proper grammar, but there was really no reason for this. Would the message have had that much less impact if it was all one sentence?

And, while I’m ranting, I really don’t like the way they are presenting their position either. It’s clearly an attempt to convince people that Citgo isn’t a huge faceless corporation ripping them off.  To do that, they are alluding to the fact that most of the stations are franchised (i.e. locally owned).

That’s all fine and good, but it comes off as really shallow. A lemonade stand? Give me a break. I’d like to know HOW exactly they support locally owned businesses? By selling them gas? Right…