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40 Reasons To Not Go Into the Toilet Paper Business

I just finished filing for a utility patent. For those not familiar the process, it’s detailed, time consuming, and expensive. And, to top it all off, I hear that the patent office is backed up. I don’t expect to get an answer for a couple years.

Anyway, on a semi-related note, I was restocking our bathroom last night when I noticed something interesting. According to the Charmin Ultra Soft packaging, The toilet paper I was handling was “made under one or more” of a list of 40 US patents. 40!

We’ve come a long way, huh?

So just a warning, if you think you’re thinking about getting into the TP biz, you may want to reconsider. I think Procter & Gamble may have it pretty wrapped up.

PS. Check out this site I just found: Toilet paper: the interactive user experience of the last 1.5 centuries


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Overview

David Rauch runs the show at PostcardPerfect (check out this post for details). He has five years of corporate experience, an MBA, and a fair amount of entrepreneurial experience under his belt. This blog is much less about postcards as it is about his thoughts on business, marketing, and communication. Enjoy.



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