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Quiznos Survey: Who Writes These Things?

Most fast food places use the back of their receipts to get you to take a survey, but I thought the Quiznos approach was kind of interesting. Observe:

Quizno's Receipt

If you visit the website, you get ten changes to win. TEN! Wow!

Of course, if there is only one winner per day, and everyone gets ten chances - then the odds of winning didn’t really change, did they? Very tricky, Quiznos.

But wait, maybe they did. What about the poor suckers that call to do the survey? They only get one entry into the contest. There’s a cost saving measure if I’ve ever seen one. I’m sure the online survey is much cheaper to administer. Again, well played, Quiznos.

I was going to end the post there, but I decided to do some investigative journalism (just for you), so I took both surveys (and not-so-coincidentally got 11 chances to win).

Last time I took an online survey I was very unimpressed. This one didn’t do much better. It was kind of entertaining though. Here are, without further ado, my top 5 questions / screens.

5) Surprise, I didn’t win.

Quiznos survey: loser

4) Despite asking the date I visited (two weeks ago), they wanted to know if I had purchased specific items “today.” I was tempted to say no across the board, but I decided to cut them some slack.

Quiznos Survey: Today?

3) They nailed it. I come to Quiznos for the visual enjoyment…

Quiznos Survey: Watch?

2) I’m not very health conscience. Do they really have to rub it in three times?

Quiznos Survey: Healthy?

1) And my favorite question: “Why not?” There was nothing proceeding it. I was just instructed to think about my recent visit.

Quiznos Survey: Why Not?

The phone survey was kind of clumsy as well. It took about 6 minutes and “using my touch tone phone,” I had to type in half the info from my receipt before I could start. There were many of the same questions, but it was definitely shorter. My favorite part was in the middle of the survey when they said:

“Tell us why or why not you enjoyed your visit so that we can improve.” Then, with no warning: beep - it was recording.

My answer? “I liked watching my meal being made.”

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Overview

David Rauch runs the show at PostcardPerfect (check out this post for details). He has five years of corporate experience, an MBA, and a fair amount of entrepreneurial experience under his belt. This blog is much less about postcards as it is about his thoughts on business, marketing, and communication. Enjoy.



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